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VUCA Part 2: It’s The Hidden Dangers We Need To Worry About
This is the second in a series of posts on VUCA – Volatility/Uncertainty/Complexity/ Ambiguity: what it is; the toll it takes on decision-makers, decision-making, and organizational performance; and,...
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The Corporate Kool-Aid Cookbook
Corporate Kool-Aid – PR and Marketing specifically geared towards imprinting the corporate culture and brand as a positive mindset and way of life. In the most successful cases, this is done in such a...
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Taming the Beast: Strategies For Managing VUCA
This is the third in a series of posts on VUCA: Volatility/Uncertainty/Complexity/ Ambiguity. What it is; the toll it takes on decision-makers, decision-making, and organizational performance; and,...
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VUCA: Four Silver Linings In An Otherwise Dark Cloud
This is the fourth and final post in a series on VUCA: Volatility/Uncertainty/Complexity/ Ambiguity. What it is; the toll it takes on decision-makers, decision-making, and organizational performance;...
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Using Change Management to Make Your Voice-of-the-Customer Research...
The typical voice-of-the-customer research program, whether transactional or relational, has carefully-crafted questions, key metrics, actionable analyses, and reports filled with recommendations....
View ArticleNine Reasons The Internet Has Made Today A Golden Age For Research-Based...
I was asked recently what, if anything, has significantly changed in the market research and management consulting business over the last 25+ years. My immediate reaction was: not much. Sure, thing...
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Keeping the Market Research Function Relevant – A Call To Action
There are threats to the market research function that must be addressed, if we as corporate insight teams and suppliers are to stay relevant. Some of these threats are tangible. Some are intangible....
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A Great Tactic Is Not A Strategy
Were you ever surprised by a poor outcome? Did a flawlessly executed plan fail to deliver? If so, you may have used a winning tactic without a winning strategy. We often don’t make the time, or even...
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Truth and Consequences: Reputation Impacts of Management Decisions
Late last year a small private liberal arts college just down the street from me announced that it would make substantial cuts to its programs–dropping over a dozen majors, reducing others to minor...
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10 Reasons to Establish and Nurture Emotional/Psychological Connections With...
An important part of what a brand does is make promises, explicitly or implicitly, that users of its products and services will receive certain types of benefits. The expectation of and customers’...
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